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Worst Rank-Destroying SEO Mistakes

By Kashi Ahmer on 11:08 PM in blogging, Blogging Tips, seo

World of SEO is full of do-it-yourself experts, who only have a very basic grasp of what actually goes into a potentially successful campaign. If you believe that you belong to this category, you should know about some common, and potentially, very serious mistakes that are easy to avoid, but that could otherwise lead not only to all of your effort being completely futile, but actually cause the site that you are working on to be deindexed.

Choosing Inadequate Hosting

Naturally, if you intend on working on an already existing website, the owner may not be willing to change their hosting, but if you are considering optimizing a website that hasn’t been built yet, you should carefully consider your hosting options.

The provider has to be able to offer support for all the scripts and tools that your site will need, as well as afford you with enough resources so that the site doesn’t freeze as soon as your traffic spikes for the first time. Likewise, you need to make sure that you are not in a bad neighborhood, which is to say that your provider is not hosting spammy sites, as that might label you as a spammer as well.

Using Restricted Techniques

You have probably heard about three approaches to SEO – White, Gray and Black hat. Black Hat is the worst possible resort when it comes to Google-approved practices, it is considered to be unethical and because of these wrongful methods your website might easily get deindexed. This means strict avoidance of keyword stuffing, site scraping, cloaking, and others.

White Hat is completely different aspect of increasing your website’s visibility; it is the key to effective SEO. It allows keeping the integrity of the website while still existing within the frame of search engine’s terms of service. Provide great content made especially for the readers – not for the sake of links, find a solid keyword phrase that precisely represents your webpage, make your way to inbound linking and pay attention to page elements – visually break up your page with SEO-appropriate headings. If your methods do not comply with White Hat postulates – none of the SEO techniques are effective.

Not Doing Your Onsite Properly

A lot of people who are new to SEO focus on off page factors, like building the link portfolio and reaching out to people on different social networks. While these are important parts of an SEO strategy, you should only start dealing with them once you have a solid base, which is to say a site with decent onsite. This includes a number of things, like making sure that your page titles contain the keywords that you want to rank for; that you have optimized your internal linking structure for the best effect; that your page loading times are as low as possible; that you have an XML sitemap to help out the crawlers; that your bounce rate is at its minimum, as well as a number of other things.

Duplicated Pages

While it is sometimes impossible not to have several versions of a page, you should at least try to designate the canonical one, marking it as the one that crawlers should pay attention to. While having several versions of a same page is admissible in some instances, you should always be careful not to let this happen with your home page, as that could lead to significant loss of link value.

A little bit of planning goes a long way. Every bit of the effort you invest in preserving your good rankings is worth your time because it most definitely delivers great results.

Author Bio:

Leana Thorne is a devoted blogger and a regular contributor to several tech blogs. She enjoys sharing newly found information, and loves writing –currently is exploring ways of organic search engine optimization, and is always happy to be of help.

How To Make Facebook Your Lead Generator

By Kashi Ahmer on 8:31 AM in Facebook, how to, seo

Social media has become one of the biggest marketing tools in the digital age, and nothing more so than the platform of Facebook.

As confirmed in this recent article, Facebook now has 1.23 billion active users, and with such a huge influential power over consumer’s online activity, it has become the largest marketing portal for businesses worldwide.

But aside from throwing money at advertising a page and boosting posts, there are far simpler tactics that can enable even small businesses to enhance their return without the need for heavy expenditure.

Be Available

One of the biggest mistakes many businesses make on Facebook is not having their contact details available on the page.

As a consumer, there is nothing more infuriating than being caught up by a call to action, to find that there’s no way of even contacting the company.

Always ensure that your full contact details are listed on the page and that any call to action posts have a contact method included.

Be Relevant

Whenever you post on Facebook question the relevance to your audience.

Will they find this information useful? Informative? Amusing?

Is it going to make them act?

What are you trying to gain for this post?

Asking yourself questions such as these will ensure that you are targeting your audience more efficiently and becoming a help rather than a hindrance.

Don’t forget that Facebook is still seen as a very personal space to consumers, and pitching your business throughout their timeline will only encourage them to unfollow.

Be Organized

If you’re a small business, managing your social media can feel like a mammoth task that you simply don’t have time for.

When other business tasks can be more pressing than a social media update, Facebook and other social sites can soon become neglected and filled with posts that have been put up sporadically without any thought in the process.

Posting at key times is important to any marketing campaign as it gives your post the greatest amount of exposure to your audience. And therefore the greatest results.

This article details advice as to the best and worst times you should be posting.

Combine that with scheduling tools such as Sprout Social and Hootesuite, and you’ve got yourself a plan that can’t fail.

Be Successful

Once you’ve got your head around being organized it’s time to set a measurable goal of what you would like to achieve from a social campaign.

With the methods listed you can gain more sales and leads, but don’t forget to set a target that can be measured.

Do you want more views of your website or the phone ringing off the hook for your services?

Once you’ve decided this you can then use insightful tools such as Google Analytics, or Call Tracking systems such as this one.

Keeping a record of the activity generated from your campaign can make you see what’s been working and what hasn’t so that you can change your strategy if needed.

Social media marketing is constantly changing and can work differently for each business.

Do your research and you’ll be surprised at how it can improve your businesses without the need for a big marketing budget.

Five Books to Read for Better Content

By Kashi Ahmer on 9:56 PM in blogging, Blogging Tips, seo

Content Marketing is now the name of the game. With the rise of social media and short attentions spans, one must be able to easily and consistently produce shareable content. Be it for social media, for blog, or for website, here are some of the best books to read to help make your content better.

1. Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)

Vaynerchuck is the CEO and Co-founder of Vaynermedia, a social media brand consulting agency. In this book, he talks about how to utilize the different social media platforms of today. He ran through Facebook, Twitter, Google+, Instagram, and other rising platforms such as Snapchat to discuss what type of content works best. He also gives examples companies with the best and worst utilization of each platform.

Read to: develop campaigns, raise brand awareness, and engage customers using different social media platforms.

2. Epic Content Marketing (Joe Pulizzi)

The title says it all: this book provides a roadmap in developing content that engages customers and makes people seek it out. Joe Pulizzi talks about leveraging on social media to propagate your content, how to write content that drives behavior, and measuring the impact of your content marketing efforts.

Read to: use content marketing to affect consumer behavior and measure it’s impact.

3. Talk Like Ted (Carmine Gallo)

With a tagline of “ideas worth spreading,” TED talks conferences are not only greatly attended but also quickly shared. With speakers tackling different topics and featuring some of the best and most innovative thinkers and doers of different industries, TED talks are enjoying an increasing level of popularity. While the primary focus of this book is public speaking, there are many gems in it that can be applied to content marketing. It talks about the best practices of the most popular TED presentations, specifically how to present an idea as simply as possible to get the point across as quickly and clearly as possible.

Read to: develop easily communicated content

4. Youtility: Why Smart Marketing is About Help Not Hype (Jay Baer)

If you browse around online, it’s easy to notice that a large percentage of shared content are those that people find useful. Think: 10 Easy Ways to Flat Abs and other stuff like that. This book talks about the idea behind that. It discusses how companies can identify customers’ needs and shape their content to address those needs. It talks about how to meet the goal of being relevant and shareable based on today’s standards.

Read to: develop content that is hinged on customers’ needs

5. Superfreakonomics (Steven Levitt and Stephen Dubner)

Levitt and Dubner are an Economist and a journalist, respectively, that teamed up and decided to use economics principles in explaining different things from how a street prostitute is like a department store Santa and whether or not people are predisposed to altruism or selfishness. This is not really a content marketing book but one can take a look at how the book was written. Levitt and Dubner were talking about statistics and mathematical regressions to explain how they were able to derive their conclusions in a way that laymen not only understand but also enjoy. It takes a lot of word skills to do that.

Read to: develop a voice that is credible, authoritative, yet relatable.

Just remember, if you want to make readers interested in what you write, your content should be amazing. And more tips to learn how to brighten your content can be found here. Hope that your content will get better with each day!

Author Bio:
Yohana Petrovic is a writer and blogger. She has 10 years` experience in educating and now she is a proofreader at globalessays.org . You can reach her on Facebook: Yohana Petrovic or on Twitter: @YohanaPetrovic

Blogging Via Instagram

By Kashi Ahmer on 7:29 AM in blogging, Blogging Tips, seo, social media

They say a picture is worth a thousand words and they are probably correct when you look at how the popular Instagram is. You can resist it all you want but visual blogging is the new blogging. Maybe you are a bit old school and like to express your opinions through words, as it is easier for you to get your point across. That however, doesn’t mean you should cut out Instagram completely from your blogging toolbox. It doesn’t mean you have to change your blogging style altogether. It simply is just another opportunity where you can build an online presence and lead new viewers to your blog. Below are some tips to help grow your blog through Instagram.

Make Sure You’re Easy To Find

People have a tendency to be lazy. So if you make it hard to navigate back to your blog they most likely won’t ever find you. Make sure all your information, including a direct link to your blog, is easy to find in your Instagram bio.

Keep It Professional

With social media being an extension of our every day life it is easy to blur the line between work and play. If you are using Instagram to push your work remember to keep it professional and not to have too many personal pictures. Unless that is what your blog is about otherwise you might consider having two accounts to keep things organized.

Don’t Overuse Hash Tags

Many people tend to overuse hash tags because they think it will make them more visible online. That may be true but it also makes you look unprofessional, a novice and desperate. Get creative with your hash tags and come up with relevant and unique ones to describe your images. This will help with encouraging like-minded people to view your blog.

Create A Hash Tag Challenge

We’ve all witnessed a host of Facebook challenges that have gone viral on our newsfeed. Instagram has been known to have more new users sign ups then Facebook and has the potential of reaching a larger amount of people. You can use this platform to generate engagement and get viewers to your blog. An example of a hash tag experiment that gained lots of attention is the #HungerChallenge which encouraged people to post photos of them living off less then five dollars a day to promote awareness for people who often go hungry. Collaborating with people helps build your presence online as well as connect you with similar minded people. This is a great way to get attention to your blog.

Don’t Buy Instagram Likes

It’s not a secret that you can now buy like and followers on all social media platforms. However I would advise against this as it is obvious, it turns real users off and it’s a waste of money. If you work hard at building your brand you will organically build loyal followers who care about what you have to offer. Buying likes for an Instagram photo from a dodgy site does nothing for you other then increase a number. In the long run it is not helpful with gaining you real viewers.

Above are just some suggestions on how to promote your blog through Instagram. It is important that you try and experiment to see what works for your viewers, as all industries are different and require different techniques. Happy snapping!

SEO in 2017, Digital Home Assistants, Mobile Indexing, and AI - Oh My!

By Kashi Ahmer on 8:48 AM in seo

SEO in 2017, Digital Home Assistants, Mobile Indexing, and AI - Oh My!
Looking to discover a new SEO strategy that will help optimize your site? Have you taken into consideration how digital assistants and apps have changed the way buyers operate? If you haven’t already approached your boss with a model about how to adapted to these changes it might be too late.

As the rise of digital assistants like Siri and Amazon Echo become smartphone staples and home automation ports, it's important to recognize that changing your SEO methods is no longer an option. 180Fusion is a leading search engine marketing company that specializes in generating leading SEO terms and site optimization. We sat down with them, to help loop together what it is you need to understand about the ever-changing strategy of SEO content while catering to the world of artificial intelligence and mobile.

Here are three approaches to SEO that will better position you in a world conforming to assistant search:

Hey Google, Alexa and Siri: Optimizing For Digital Assistants

The number of consumers turning to digital assistants for answers to their questions is on the rise. Marketers will have to adapt if they want to stay relevant in a world where the use of personal operating systems and mobile apps for shopping becoming par for the course.

Digital assistants like Siri, Google Now, and Amazon echo are completely redefining the search and shop process. Rather than producing a run of results when they’re asked a question, they produce an immediate answer negating the duty of the user to filter through various options and stumbling across your website.

Your business should dodge becoming obsolete by playing the same game that these digital assistants relying on existing web search algorithms do. Because they use content that will supply them with sufficient and accurate answers, you should provide them with answers that are specific and significant.

As they are now, interactions with digital assistants are conversational, thus digital assistants seek out results that are conversational. Optimize your site's SEO by including colloquial terms, long-tail keywords, and detailed questions. Create posts that venture into niche territory. Be the source that a know-it-all digital assistant links to and your site your brand will score instant credibility points and increase user return.

Mobile First Is No Longer Optional

The amount of time people spend using their phones for searches is skyrocketing. Smartphones give people the luxury of instant access to information they had to drive home or to the office for. It’s why going mobile with your site isn’t an option anymore, especially because search engines like Google rewarding mobile-friendly sites with more positive rankings.

As you create and design content for your site, it becomes key that you reflect on how it is that you use and access the internet. Smartphones that have even more capabilities of a computer have changed the ways people want to receive information. Not only do they want instant access they want to have it fed to them easily. Secure visitors who access your site via mobile by presenting them with a site that is mobile responsive or designed to account for device screen size so that the site can be displayed on different screens. 180Fusion created a mobile responsive corporate website that detects the screen size of a device and accounts for its different dimensions. Use mobile SEO and optimization to provide a site designed and structured to run on a mobile at a page speed that won’t frustrate your user and turn them away.

Do It All With Artificial Intelligence

The development and improvement of artificial intelligence means that we’ll have access to smarter and more human-friendly search engines. Results that come from a search take into account your location, the amount of clicks from similar queries and even your own search history. AI developments will allow for an adaptation in result rank as algorithms take in what prompts the most clicks and translate it into relevancy. This means a heightened importance of SEO optimization for marketers and the content that they create.

As search engines use artificial intelligence to improve analyzing search objectives, keyword research accuracy becomes more critical. Marketers have to hone in on keywords and then make them relevant to the content they create. Accordingly, frame of reference and content relevance are now more important factors than old methods that aimed to achieve keyword density.

Speaking of relevance, video content mustn’t be undervalued. Especially because search engines like Google have started to favor videos in search results. As they also improve upon detecting what visual content is about, the game for visual content creators completely changes. For them, considering SEO when creating visual content becomes crucial.

It might all sound intimidating, but improvements in AI will make SEO become a strategy that is more intelligible and regular. Focus on delivering valuable and suitable content to searchers and you’re already ahead of the game.

Myths Related To Seo On Wordpress.Com

By Kashi Ahmer on 7:25 PM in blogging, Blogging Tips, seo

If you are a diligent blogger striving hard to make a place in web blogging, naturally you will want to achieve SEO on WordPress.com. If your blog has achieved Search Engine Optimization (SEO), it means that sophisticated search engines like Google, Yahoo!, MSN will link your blog to a keyword when someone searches it on internet and will display it among the top 10 results. For e.g. your latest blog is on patriotism. Now if your blog has achieved SEO, it will be displayed among the top 10 results whenever anyone makes a search for the word 'patriotism'. And thus your blog will be visited by users more frequently.

To achieve SEO, you need to increase your site's SERP (Search Engine Result Page). You can accomplish this by:

Frequently updating your account and by publishing new and interesting content promoting your blog in a way that it reaches your target audience. People looking for information on a particular topic which your blog covers.

There are a number of ways and methods to increase your site's SERP ranking. But unfortunately, there exist a lot of commonly-believed myths about SEO on WordPress.com which have nothing to do with reality. Let's take a look at some of these myths and the true facts which negate these myths.

Myth No.1:

To achieve SEO, I require a plugin.

Fact:

Matt Cutts, who is the head of Google's webspam team, claims that WordPress.com is self sufficient in SEO and the users of WordPress.com only need to take care of 10-20 percent of the mechanics of SEO. The themes on WordPress.com have been composed in a way that they automatically link with search engines. Their design and composition makes it easy for search engines like Googlebot and several other search engines, to link the content and make it appear in front of a user. So no, you don't require a plugin to achieve SEO on WordPress.com.

Myth No.2:

Increased use of tags and categories in my blog post means a better chance for it to link with Google.

Fact:

Adding irrelevant tags and categories that have nothing to do with the content of your post, won't result in an increased visibility for your site on Google. Matt Cutts says, that Google doesn't blindly rely on categories and tags. It knows the context of your post from its content. Also, if a post is bombarded with TOO MANY categories and tags, it will result in its exclusion from Reader Topics pages. While adding categories and tags for your post, choose wisely and only add those tags that have the highest significance to a post. On a similar note, be more specific while adding tags. For e.g. add "nanotechnology" as a tag instead of "science".

Myth No.3:

If I am making a post about say, green tea, I should refer to the keyword and related terminologies again and again, as much as I can. This will get my post a lot of green tea-related traffic. Also, I should create multiple identical sites about green tea to get maximum traffic.

Fact:

It is good practice to inculcate correct keywords in your post and titles, period. Howbeit, overdoing it by stuffing keywords will not do any good for your SERP ranking. Also, copied material is not appreciated by Google and having multiple identical sites will be detrimental for your search ranking. Make your content appealing for human eyes, and not only to get maximum linkage with search engines.

AUTHOR BIO:
Austen Selby is currently working as a Content Editor at Key Difference. Her areas of expertise encompass business consulting, SMO, mobile technology, seo services and other technology and marketing-related topics.

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